Exhibition stand is designed for the Décor Studio Factura.UA by YOD Design Lab. The stand was presented for the first time at the International Exhibition Interior Mebel 2013 in Kyiv (Ukraine).
The Factura Company selected mainly new exclusive materials reflecting contemporary trends in the decorative plaster market. We have been set a task to create a stand in conformity with the given direction and with bright individual image. The stand concept lies in creation of solid and closed space that draws attention of the exhibition visitors and is distinguished with its design solution among a number of other stands. The stand looks as a cube raised above the floor surface on small metal legs. Therefore, we wanted to create an intrigue of play of visually heavy mass and structure lightness. Through separation of the stand mass from the floor and the cuts that form an embrasure opening as well as the entrance group a visitor may see the silhouettes of people inside of the stand. By applying such solution, the stand communicates with surrounding space of the exhibition and offers to enter inside. In spite of exterior closure of the stand, the exposition itself begins at the entrance since the stand structure fronts are faced with concrete finish. Finish collection is presented inside of the stand around the perimeter against neutral black background to better the perception. Decorative plaster on three-dimensional elements is exhibited in the embrasure opening which provides good play of light and shadow on the radial surface. Section for catalogues and material samples storage is in the reception area.